Issued Friday 23 January 2015
“Wow – how awesome was that, let’s go again!!”
That’s what Mackay Airport, General Manager, Rob Porter, had to say after he tried cable skiing at the Go Wake Cable Park last week.
“This was another very exciting tick on my 101 Things to Do in the Mackay Region list,” Mr Porter said.
Now, as 101 Things to Do in the Mackay Region is officially launched he puts the challenge out to everyone else in Mackay.
“101 Things is all about us locals discovering and experiencing the many things there are to enjoy right here in our own backyard. We’re working with our local partners Mackay Regional Council and Mackay Tourism and our airline partners to get the message out.”
“It is an idea that’s been developed through the the Diversify Mackay Leadership Alliance’s Tourism and Social Wellbeing pillar group.
“When we embrace our own region in this way we become front line ambassadors, encouraging visitors to come here and get into the huge range of exhilarating adventures and hidden treasures on the 101 Things list.”
“To help you out Mackay Airport is working in conjunction with the Daily Mercury to bring you some great special offers on selected tours and attractions from the list and you can use them anytime through to the end of the Easter school holidays. So there’s plenty of time to invite your friends and family to visit Mackay so they can enjoy all our wonderful region has to offer too.”
“Check the newspaper from tomorrow for the next two weeks, or visit www.mackayairport.com.au/101Things to find out more about this fantastic, fun campaign. You can see all the latest photos and post your own by following #101thingstodinMackay on Instagram too.”
“We’ve also had Coxy’s Big Break filming up here this week for a full episode featuring Mackay. This goes to air right across Victoria in February. This major exposure for the region to entice visitors to come up and experience some of the 101 Things too is a result of a partnership with Tigerair.”
“Tigerair will launch a digital media campaign to promote Mackay to the Melbourne market, featuring a 101 Things landing page and footage from Coxy’s Big Break on their website.”
“Other airline partners are on board too. Jetstar plan to issue a dedicated Mackay Jetmail edition to their consumer database and offer great fare deals on their Brisbane and Gold Coast – Mackay flights and we’re working with QantasLink on a marketing campaign specifically designed for their customers.”
Mr Porter thanked everybody who has supported the 101 Things to Do in the Mackay Region initiative.
“It’s amazing to see what has grown out of this gem of an idea,” Mr Porter said. It’s something we can run with and build on for a long time to help make Mackay an even greater place to live or visit.”
Mackay Tourism Chairman, Paul O’Connor, congratulated Mackay Airport on launching the 101 Things to do in The Mackay Region campaign.
“Mackay Tourism has enjoyed working with the Airport and Mackay Regional Council on the campaign development,” Mr O’Connor said.
“Another partner in marketing our region is Tourism and Events Queensland, and we thank them for their support. With the new brand now completed, we are showing people why The Mackay Region is the best place to come for wildlife experiences and unspoiled natural beauty.”
“With all of the media coverage the region has received in recent months, such as the popular Australian Fishing Championships and the internationally famous platypus SCUBA diving experience in the rainforest, The Mackay Region is continuing its growth in popularity for international travellers.”